Private label is part of a bigger trend as supermarkets become more proactive. Furthermore private labelling is a fast-growing route to new business for manufacturers who want to expand their portfolio, test new markets, and increase their control with in the retail landscape.

Leveraging Gulfood’s three decade legacy and international foundation, this brand new event launch addresses the burgeoning opportunities opening up in both food and non-food categories as consumer taste and buying habits continue to evolve.

PRIME Expo will be held in co-location with Gulfood Manufacturing, yummex Middle East and SEAFEX Middle East.